Self-Care for Personal Assistants: Avoiding Burnout in a Demanding Role / by Pocketbook Agency

Personal Assistants are often the behind-the-scenes superheroes of busy lives. Whether supporting high-profile individuals, ultra-high-net-worth families, or busy executives, the role demands exceptional organization, emotional intelligence, and round-the-clock availability. But with great responsibility comes a serious risk: burnout.

In a profession centered around caring for others, it’s easy to forget to care for yourself. But sustainable success as a PA requires more than strong performance, it requires boundaries, balance, and a commitment to your own well-being.

Here’s how Personal Assistants can protect their energy, avoid burnout, and show up at their best every day.

Recognize the Signs of Burnout Early

Before you can prevent burnout, you need to know what it looks like. Some common signs include:

-Chronic fatigue or trouble sleeping

-Irritability or mood swings

-Loss of motivation or job satisfaction

-Feeling overwhelmed, even with small tasks

-Difficulty focusing or remembering details

These symptoms often creep in gradually, so take time to check in with yourself regularly. If you start to feel the edges fraying, it’s time to pause and prioritize your well-being.

Set Boundaries – Even in a 24/7 Role

Many PAs work in roles where “normal business hours” don’t really exist. That said, clear communication and expectations are essential.

-Set realistic availability windows and gently reinforce them.

-Use tools like auto-responders or shared calendars to manage expectations.

-Don’t be afraid to say “I’ll handle that first thing in the morning” when appropriate.

Even if your role requires being on-call, build in protected downtime and honor it.

Build Micro-Moments of Self-Care Into Your Day

You don’t need a full day at the spa to recharge. Small moments of care can make a big difference:

-Step outside for a few deep breaths between tasks

-Keep healthy snacks and water nearby to stay fueled

-Listen to music or a calming podcast while driving or running errands

-Take a quick stretch break between calendar invites

These brief resets help keep your nervous system grounded, even in a fast-paced environment.

Find Safe Spaces to Decompress

Confidentiality and discretion are baked into the PA role, which can make it hard to vent or seek support. Still, it’s important to have someone you trust – a mentor, friend, or therapist, where you can talk honestly about the challenges you’re facing.

If you can, connect with other professionals in the personal support space. Knowing you’re not alone is a powerful form of self-care.

Invest in Your Personal Growth

Feeling stuck or stagnant can contribute to burnout just as much as being overwhelmed. Take time to grow in your career and nurture your own goals:

-Take an online course to sharpen your skills

-Attend networking events or PA-specific workshops

-Set personal development goals outside of work

-Celebrate small wins, you’re doing more than you think

When you invest in yourself, you build resilience and remind yourself that you matter, too.

Don’t Neglect Physical Health

Long days and last-minute tasks can push self-care to the bottom of the to-do list. But your physical well-being is foundational:

-Prioritize quality sleep when you can

-Make movement part of your daily rhythm

-Don’t skip meals—especially not breakfast!

-Stay hydrated (yes, coffee counts… but water is better)

Your body is your vehicle for showing up strong. Treat it with care.

The Bottom Line: Being a Personal Assistant is a high-touch, high-impact role. You’re often expected to anticipate needs, handle crises, and be endlessly adaptable. But you can’t pour from an empty cup.

By prioritizing your own well-being, setting healthy boundaries, and investing in your growth, you ensure that you’re not just surviving in your role—but thriving in it.

You deserve the same level of support you give to others. Make space for yourself, protect your energy, and remember: the best assistants know that taking care of others starts with taking care of themselves.

 

Recognized by Forbes as one of America’s Best Professional Recruiting Firms for 2025, as well as by Inc Magazine’s PowerParter’s List, Pocketbook Agency is an award-winning boutique recruitment firm placing top-notch administrative roles across the US in both corporate and domestic settings. If interested in working with us or for additional inquiries, please reach out to [email protected].

 

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